# Web development — EBM Solution



Services · Web development

# Your website is *infrastructure*, not a business card

We design and build portals, e-commerce sites, marketplaces and web applications that do real work for your business.

## The right question is “what should this *website do?”*

The real question is: **what does this tool need to do for your business?** An informational portal, an e-commerce site, a marketplace and a management application have completely different architectures, logic and requirements. Treating them as the same thing — or trusting someone who does — is the most common reason projects cost twice as much as planned and deliver half the expected results.

EBM Solution always starts from the business goal, and the technology follows. The stack, the architecture and the features come later, and they depend on what the project actually has to do, for whom and in which competitive context.

What we build

## The types of *project*

### Informational portals and corporate websites

A company’s digital presence is more than a set of static pages. A well-built portal manages content, search indexing, user experience and technical performance as one integrated system. Load speed, information structure and a coherent user journey determine the quality of organic ranking and the conversion rate.

### E-commerce

Selling online takes far more than a working shopping cart. We design purchase experiences that convert, with scalable architectures that carry catalogue and volume growth without needing a rebuild every other year. Every choice — from category structure to payment handling — has a direct effect on revenue.

### Marketplaces

Multi-vendor platforms with commissioning logic, user management, payment flows and content moderation. Complex projects that call for specific experience, rather than template tweaks designed for something else. The quality of the initial architecture sets how far the marketplace can scale without accumulating technical debt.

### Web-based management applications

Internal tools for business processes: from order management to resource planning, from document archiving to a custom CRM. When off-the-shelf software does not cover your operational specifics, a tool built around the company’s real workflows works better than any configuration of a generic product.

### Magazines and editorial portals

Editorial architectures for high-volume publishing, with editorial role management, publishing workflows, structural SEO and multi-channel distribution. The difference between an editorial site that works and one that does not shows up in load time, URL structure and the quality of the internal search engine.

Our approach

## Measurable goals, defined *up front*

Every project starts with an assessment of the context: who the users are, how they arrive on the site, what they need to find and what they need to do. From that assessment comes the information architecture — before any technology choice.

We work towards measurable goals agreed before kick-off. A web project with no agreed success metrics has no criteria to be judged against, and so it cannot improve over time.

Let’s talk

## Do you have a project in mind, or a website that no longer *works as it should?*

In both cases the starting point is the same conversation: understanding what you really need.

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