1. What cookies are
Cookies are small text files that websites store in the user’s browser during browsing. They allow the site to remember the user’s preferences, measure page usage and ensure that certain features work correctly.
Alongside cookies in the strict sense, there are similar technologies such as localStorage, which stores data in the browser without a predefined expiry, and the technical data transfers that occur when external resources (for example typefaces) are loaded. These do not store cookies but transmit the user’s IP address to the resource provider. This policy describes all three types present on this site.
The site owner is EBM Solution S.r.l., with registered office at Via Alessandria 25, 00198 Rome (RM), Italy. For full information on the processing of personal data, see the Privacy policy.
2. First-party technical cookies
Technical cookies are necessary for the site to work or to store preferences expressed by the user. They do not require consent under Art. 122(1) of Italian Legislative Decree 196/2003 and the Authority’s guidelines.
| Name | Type | Purpose | Duration |
|---|---|---|---|
ebm_cookie_notice |
localStorage | Stores the user’s choice to dismiss the cookie information banner, so that it is not shown again on every visit. | Persistent (until the browser cache is cleared) |
ebm_lang |
Technical cookie | Stores the visitor’s preferred language (Italian or English), detected from the browser language or chosen through the language selector. It is used to show the site in the correct language and to avoid repeated redirects. | 12 months |
3. Analytics cookies — Matomo (self-hosted)
This site uses Matomo Analytics in self-hosted mode: all browsing data is processed and stored exclusively on servers owned by EBM Solution S.r.l., with no transfer to third parties. IP addresses are anonymised before storage. No cross-site tracking cookies are used.
In line with the Italian Data Protection Authority’s guidelines of 10 June 2021, first-party analytics cookies that produce aggregated and anonymised statistics are treated like technical cookies and do not require the user’s prior consent.
| Name | Type | Purpose | Duration |
|---|---|---|---|
_pk_id.* |
Analytics | Identifies a unique visitor in anonymised form. It distinguishes new visits from returning visits for the production of aggregate statistics. | 13 months |
_pk_ses.* |
Analytics | Tracks the current browsing session, grouping the pages visited into a single session for statistical purposes. | 30 minutes |
_pk_ref.* |
Analytics | Stores the referring source (e.g. search engine, website) that originated the visit, for aggregate traffic analysis only. | 6 months |
mtm_consent |
Technical | Records the user’s explicit consent to statistics collection through Matomo, where the opt-in mechanism is enabled. | Configurable (up to 30 years) |
mtm_consent_removed |
Technical | Records the user’s refusal of statistics collection through Matomo, preventing the system from collecting browsing data. | Configurable (up to 30 years) |
4. Third-party cookies — Cloudflare
The site is delivered and protected through Cloudflare Inc., which acts as a reverse proxy between the user’s browser and EBM Solution’s servers. Cloudflare stores technical cookies needed for site security, DDoS attack prevention and load balancing. These cookies do not collect data for advertising or profiling purposes.
Cloudflare is certified under the EU-US Data Privacy Framework. Cloudflare privacy policy: cloudflare.com/privacypolicy
| Name | Type | Purpose | Duration |
|---|---|---|---|
__cf_bm |
Third party | Security cookie for detecting and mitigating automated traffic (bots). It distinguishes requests from human users from those generated by bots, protecting the site from abuse. | 30 minutes |
__cflb |
Third party | Ensures session consistency during load balancing across Cloudflare servers, making sure that subsequent requests from the same user are routed to the same server. | Session (until the browser is closed) |
cf_clearance |
Third party | Stores the passing of a Cloudflare security challenge, so that the user does not have to repeat the check on every request. Issued only when the challenge is triggered. | Variable (typically 30 minutes – 1 year) |
5. Google Fonts — technical data transfer
This site loads typefaces through the Google Fonts service (Google LLC CDN). Google Fonts does not store cookies in the user’s browser; however, when each page loads, the browser makes a request to Google’s servers, transmitting the user’s IP address.
This transfer takes place on the basis of the owner’s legitimate interest in the correct delivery of the site’s graphic service. Google LLC is certified under the EU-US Data Privacy Framework. Google privacy policy: policies.google.com/privacy
No browsing data is transmitted to Google in connection with the fonts.
6. Booking platform (book.ebmsolution.com)
Calls to book.ebmsolution.com lead to an appointment booking platform developed and managed internally by EBM Solution S.r.l. This is a first-party service, available on a dedicated subdomain, which may store technical session cookies needed for the booking process to work correctly.
Access to the booking platform requires explicit consent to the processing of personal data, collected directly within the booking form before any data processing. For details on the processing of data collected through book.ebmsolution.com, see the Privacy policy.
7. How to manage cookies
Users can manage, limit or delete cookies at any time through their browser settings. References for the most common browsers:
Please note that disabling technical cookies entirely may affect the correct functioning of some features of the site.
To disable Matomo tracking specifically, you can enable the Do Not Track feature in your browser, which the analytics system recognises and respects automatically.
8. Updates to this policy
This Cookie Policy may be updated following legal, technological or organisational changes. The date of the last update is shown at the top of the page. In the event of substantial changes, we will notify users through a notice on the site.
For any question about the use of cookies on this site, you can contact us at [email protected].