# Branding & rebranding — EBM Solution



Services · Branding & rebranding

# A brand identity you do not recognise does not *work for you*

We build or restructure a company’s visual identity. Logo, palette, typography and brand guidelines: the tools to communicate consistently on every channel.

## Visual identity is not aesthetics. It is *recognition*

A company that communicates inconsistently — a different logo on the website and on business cards, colours that change between materials, fonts chosen case by case — sends a precise signal to the market: **a lack of care and vision**. It does not matter how good the product or service is.

A well-built visual identity system does the opposite: it makes the company recognisable, conveys professionalism before the customer reads a single word, and **cuts the time and cost of producing every future asset**.

What we build

## The visual *identity system*

### Logo and variations

Design of the primary mark with all the variants real use requires: horizontal and vertical versions, positive and negative, monochrome, favicon. A logo without variants is an incomplete logo — sooner or later, use on a dark background or a small format will reveal the problem.

### Colour palette

Definition of the colour system — primary, secondary, neutral — with technical specifications for every context: screen (RGB/HEX), print (CMYK), embroidery and screen printing (Pantone). A professional palette is a system, not a list of colours.

### Typography

Selection and specification of the typefaces for headlines, body text and interfaces. Usage rules, typographic hierarchies, approved combinations. Typography is the most neglected part of visual identity, and often the most visible one.

### Brand guidelines

An operational document that collects all the usage rules of the visual system: logo construction, clear space, prohibited uses, applications on light and dark backgrounds. Not a book to display, but a working tool for anyone producing materials for the company — designers, agencies, print suppliers.

What we deliver

## Files ready for every *use*

At the end of the project the client receives every file needed to use the visual identity independently, in all formats and for every planned context.

Vector source files

AI and SVG files for professional use and print in any format.

Web-ready files

Transparent PNGs and optimised SVGs for the website, social media and presentations.

Technical specifications

HEX, RGB, CMYK and Pantone values for every colour in the system.

PDF guidelines

An operational document you can share with agencies and suppliers.

Let’s talk

## Does your visual identity truly represent *your company?*

If the answer is “not quite” or “I don’t know”, now is the right time to address it — before inconsistent communication costs more than the branding project.

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